For instance, Ecobank Nigeria says
its customer friendly product, ‘Ecoselect’ targeted at high net worth
individuals and corporate bodies is a must buy, as it offers customers
convenience and flexibility in their business transactions.
Ecoselect
is a current account designed to help customers save transaction cost
and earn good returns on their account balances. Funmi Ajayi, the
bank’s head of retail products liabilities said the idea of Ecoselect
was conceived following the need to make special provision for High net
worth individuals, high income professionals, traders and corporate
organizations.
According to
her, Ecoselect offers unique benefits which put it ahead of other
competing products in the banking industry, enabling the bank to offer
its esteemed customers convenience and flexibility in their business
transactions. Other benefits of the Ecoselect account, she said,
include; non restriction on number of withdrawals per month, free
customized cheque book on account, free debit cards for ease and
convenience, access to internet and SMS Banking, comprehensive
Quarterly Statements and an automatic qualification for the Ecobank
Naira Credit Card.
Savings Product
The
savings product called Ecoflexi is a unique savings product with the
additional benefit of a third party cheque withdrawal. Commenting on
the introduction of Ecoflexi, the bank’s Regional Coordinator, the
South West, Tony Okpanachi said the product which is an improvement on
other competing products in the banking industry has been designed to
offer the bank’s esteemed customers convenience and flexibility in
their business transactions.
Some
of the benefits of the account, he explained, include: third party
lodgments and withdrawals, free ATM Debit for ease and convenience,
access to sms/Internet banking at minimal cost, Access to customized
cheque book amongst other benefits.
The
Regional Co-coordinator maintained that Ecoflexi is meant to cut across
diverse market segments especially traders, electronics dealers, spare
parts dealers, artisans and petty traders and students including Market
associations.
Naira credit card
A
Naira Credit Card is the most convenient and quickest access to
consumer finance in the country; without which no economy can grow. Wale
Kasali, Country Head, Transaction Bank of Ecobank Nigeria who spoke on
why Ecobank pioneered naira credit, noted that Nigeria is on the
threshold of becoming an economy to reckon with in the area of consumer
finance, hence one can never make the "big jump" without credit
facility like what the credit card offers; it is currently the quickest
access to credit, especially as ‘stop gaps’ for small business people".
On
the success of the credit card, Kasali said since it was launched by
the bank, the excitement generated by the card has surpassed the bank’s
expectations. He however, advised Nigerians to note that the card is
meant for all segments of the Nigerian society as far as the individual
is ascertained to be credit worthy in its minimum credit risk
assessment criteria.
According
to Kasali, citizens cutting across all classes and without necessarily
being customers of the bank can access the credit card facility by
picking up forms from any of the bank’s over 200 locations across the
country.
The Ecobank Naira
Credit Card is designed to give impetus to Nigeria’s drive for a
cashless society, including availing the consumer, enhancement
initiative, as it is obtainable in other parts of the globe. The card
offers a zero interest free period on utilized amount for up to initial
40 days, and the credit limit for employed applicants is 20 percent of
their annual income, while the maximum credit limit for non-salaried
self employed applicants will be 10 percent of their annual turnover.
The
credit card is issued in ranges of: Classic, Premium, Gold and Platinum
categories with the Platinum having the highest limit of N5 million.
Rapid Transfer Product
Rapid
Transfer product is a money transfer product which facilitates access
to funds for customers and non-customers of the bank, after an initial
three months successful pilot.
This
product, the first of its kind in Nigeria, is particularly meant for
businessmen and women involved in regional export and import
businesses, particularly in the Retail market. The product is designed
to save the customers from the risk of carrying Naira/CFA across the
borders as well as the patronage of unauthorized foreign exchange
dealers.
Ecobank also received
a letter of Commendation on the Rapid Transfer product which was signed
by the Trade and Exchange Department of the apex bank based upon
Ecobank’s success at formalizing all informal trade transactions within
the Ecowas sub-region. In the words of the apex bank "we congratulate
you for the initiative you have taken to introduce the ‘Rapid Transfer
Product’. This will go a long way in wooing individuals and companies
doing business through informal to informal ways with the attendant
benefits to the economy".
The
Ecobank Rapid Transfer product, novel in every respect, derives from
the rising increase in cross-border trade, thus emphasizing the need
for a reliable means of transaction settlement across the region.
was
local currencies for the settlement of intra-regional trade
transactions thereby easing the burden on the nation’s scarce foreign
exchange.
True to its record
on compliance, Ecobank will ensure that the exchange regulations of the
various monetary zones are respected and that the Know Your Customers
(KYC) principle is strictly adhered to in order to hedge against money
laundering.
According to him,
transactions will be negotiated in the local currencies of the various
countries within the Ecobank affiliates currently in 20 countries in
West, Central and Eastern Africa . These countries where ECOBANK
subsidiaries are currently located include : Nigeria, Togo, Benin,
Burkina Faso, Cape Verde, Cameroon, Central African Republic, Chad,
Cote d’Ivoire, Ghana, Guinea Bissau, Guinea, Equitorial Guinea,
Liberia, Principe and Sao Tome, Mali, Niger, Sierra Leone, Senegal, and
recently Burundi.Kasali enumerated the benefits of the product to
include: a uniform cross-currency rate that will be applied daily
across the Ecobank group as both buying & selling rates will be
determined by Ecobank Nigeria Treasurer and will be competitive with
the parallel market. A customer has the benefit of three transactions
per week, in conformity with the average business cycle of a
cross-border trader; and each transaction will be subject to a limit of
an equivalent of USD10, 000; and documentation required is an
acceptable identification on the part of the customer.
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